Sony Computer Entertainment Hong Kong Opens Singapore Office

It's a new chapter for Sony Computer Entertainment (SCE) in this part of the world as Sony Computer Entertainment Hong Kong Limited (SCEH) announces the commencement of their Singapore Branch operations starting today.

Aimed at expanding the PlayStation® business in Singapore and other South-east Asian countries including Indonesia, Malaysia, Thailand, The Philippines and Vietnam, the setup in Singapore will serve as a hub of the South-east Asia market; handling and strengthening Sony's presence in the rapidly growing local markets.

According to Deputy President of Sony Computer Entertainment Japan Asia, said Hiroyuki Oda, “We are happy to have the Singapore Branch established today. We believe it will become an important base of the Asia market. Under the leadership of Tomoyuki Haba, Head of the Singapore Branch, PlayStation® will continuously bring the best gaming experience to Singapore as well as South-east Asia gamers”

Haba-san, who joined Sony in 2000 will be heading the Singapore office. He previously served as Manager to the Consumer Sales Division, for Sony Vietnam before taking up the role as Branch Manager for the Singapore branch beginning today.

[Image: Picture of Tomoyuki Haba.]

Well you know what that means, folks. With a stronger presence in our territory, we can definitely look forward to a closer, more effective relationship with Sony to bring you, our readers the best Sony has to offer. What better time to have them over here yes? Especially with the PS4 just around the corner! Hint hint!

For all up to date news on games and PlayStation, stay tuned to IGN. .