Run Up! is a multi-country live service gaming brand owned by Hong Kong-based Run Up Game Distribution Ltd. In the Philippines, the Run Up brand was managed by Run Up Interactive Corp. from 2009 until 2013. Run Up! Philippines was best known for publishing the MMORPG Luna Online.

Its digital currency was called "Runs Points".

In other countries, the brand is known as Run Up Game.

Games handled

Run Up in the Philippines handled the local servers of the following: